Give your site a point
Without marketing, your site is hidden from the world and entirely pointless. Remember, the whole purpose of any commercial or charitable website is to generate income either directly or indirectly. If no-one knows about it, it's not going to achieve this. Internet and traditional marketing techniques can be used to bring qualified* traffic to your site.
Broadly speaking, we focus on three marketing strands:
*Qualified traffic means visitors who are arriving at your site with an interest in buying from you rather than random or misdirected traffic. For example, if your Adwords advert has the word "free" in it, you will get a lot of traffic but few buyers.
