Website portfolio
We believe in effective design. By "effective" we mean that the design must support the website's aim of increasing the company's revenue.
www.passyourtheory.co.uk |
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Passyourtheory is the UK's leading driving theory test training site. It's been in operation since June 2005 and attracts 1.3 million hits per year. It has been in healthy profit since 2 months after its launch and continues to lead the way. The current design of Passyourtheory has been put together using the latest research into how people view and use websites. For example, the visitor's eye tends to begin scanning the page in the middle left hand colum so that's where the most important copy goes. There are "sign up" links all over the place making it literally impossible for the customer NOT to know how to join up. By using standard technologies and Search Engine Optimisation techniques, we make sure the site is visible to Google and therefore indexed. The success of this site has been based largely on a superbly crafted adwords campaign that has progressively sidelined the competition. Passyoutheory includes sophisticated Flash elements and video clips. |
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www.idms-uk.com |
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idms created a Dealer Management System for car dealerships and needed a website to promote it. We developed the design and content of the site, along with several Flash-based walkthroughs to demonstrate the software. We also advised on and created the email capture form you can see in the screenshot, along with a suitable inducement for visitors that would ensure a high conversion rate. |
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www.passyourcitizenship.co.uk |
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Passyourcitizenship.co.uk is a brand new website launched in January 2008 and aimed at helping newcomers to the UK pass their citizenship exam. The design is an efficient, smart, top down format with text mainly in black on a white background. This is by far the best approach for readability. Passyourcitizenship is currently being promoted with Google Adwords while it moves up the organic listings. We expect this to be the foremost site of its type within 6 months. |
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www.flyingemperor.co.uk |
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This is an example of a site where the design needed to be artistic since the company behind it creates screens and blinds. We took a detailed brief from the artists themselves and went through several iterations until the design was perfect. |
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